HOTTSEAT APP

My Role

Product Designer

UIUX Designer

Task

Design an engaging and user-friendly mobile experience for the MTN Hottseat App from wireframes to high-fidelity prototypes. The goal was to create an intuitive quiz interface, streamline user participation in real-time trivia, and ensure smooth navigation while reinforcing MTN’s brand identity and enhancing customer engagement.

Responsibilities

Wire framing

Visual Design

User Interface Design

User Experience Design

Micro interactions Design

High Fidelity Prototyping

Interaction Design

Tools

Project Duration

2.5 Weeks

Mock-Up Design

PROBLEM STATEMENT

MTN needed a fun and interactive way to engage its customers beyond traditional services. Existing engagement channels lacked excitement and consistent user participation. There was a need for a mobile app that could deliver real-time quiz challenges and rewards, providing users with entertainment while strengthening brand loyalty and customer retention.

Solutions

Gamified experience: Introduced real-time quiz challenges to make engagement fun and interactive.
Reward system: Integrated airtime and prize rewards to motivate continued participation.
Intuitive interface: Designed a simple, vibrant, and user-friendly UI to attract a wide audience.
Real-time updates: Enabled instant leaderboard and score tracking for an engaging user flow.
Seamless accessibility: Optimized the app for smooth performance across various devices and network conditions.

Design Process

Test

Observe
Measure
Refine
Improve

I began with a User centered approach involving a mixture of the traditional method and the double diamond approach

Empathize

User Research

Survey

Define

Goals

Wants

Needs

Ideate

Brainstorm
Create
Visualize
Refine

Prototype

Design
Test
Iterate
Validate

EMPATHY MAP

I used an empathy map to understand the customer's needs, helping me design a solution that improves the already existing system.

THINKS

SAYS

DOES

FEELS

I want to test my knowledge and win rewards while having fun.

The app should be easy to use and quick to load.

I hope I can actually win airtime or prizes.

Opens the app daily to play quiz challenges.

Shares results or leaderboard positions with friends.

Redeems earned rewards and invites others to join.

This app is fun and addictive!

I love that I can win something while playing.

It would be great if the questions were more challenging.

Excited when participating in quizzes.

Frustrated if the app lags or crashes.

Motivated by competition and rewards.

PAIN POINTS

Connectivity Issues – Users in low-network areas experience lag or disconnections during live quiz sessions.

App Performance – Slow loading times or crashes interrupt the gameplay experience.

Limited Rewards Transparency – Users are unsure when or how they’ll receive prizes or airtime rewards.

USER PERSONAS

Ama – The Casual User

Age: 28
Occupation: Customer Service Agent
Goals: To relax and unwind during breaks while earning small airtime rewards.
Pain Points: Slow app loading and confusion about prize distribution.
Motivation: Enjoys quick, fun quizzes that reward her time.

Kojo – The Tech-Savvy Professional

Age: 35
Occupation: Marketing Executive
Goals: To eangage with MTN’s digital initiatives and stay entertainaed during commutes.
Pain Points: Finds the quiz themes repetitive and wants more diverse content.
Motivation: Enjoys innovation, competition, and brand engagement.

Abena – The Family Quiz Enthusiast

Age: 40
Occupation: Teacher
Goals: To have a fun, eduacational activity with her children while winning rewards.
Pain Points: Difficulty navigating the app’s interface and understanding game timing.
Motivation: Values learning, bonding, and winning rewards as a family.