Project Overview
Built Software is an all-in one accounting software that automate accounting processes from invoices to bank reconciliations ,audit trial ,Wallet and more.The redesigned version I designed focuses on advanced and robust user experience and an intuitive user interface design.
Designed & prototyped by : James Bedu-Addo
Project Overview
Built Software is an all-in one accounting software that automate accounting processes from invoices to bank reconciliations ,audit trial ,Wallet and more.The redesigned version I designed focuses on advanced and robust user experience and an intuitive user interface design.
Designed & prototyped by : James Bedu-Addo
My Role
Task
Product designer (UIUX)
Revamp the Software’s visual design and make it simpler to use by removing manual accounting complexities from the user’s front as much as possible.
Tools
Responsiblities
Research
Information architecture
Visual design
User Interface Design
User Experience Design
Micro-interactions & animations
Complete App Prototyping
Mock-ups
Project duration
1 month
Problem Statement
Background
The complexity and boring nature of accounting makes many business owners hire accountants who charge exorbitant salaries.Built accounting software is a website with mobile version that automate accounting processes from invoices to bank reconciliations ,audit trial ,Wallet and more.
Problem
Revamp the visual look and simplify the user flow of the software to make it as easy as possible for any user, whether with accounting background or not.
Solutions
Revamp the visual look of the software with a business focused design styled.
Develop an intuitive ,clear and simplify the user-flow (welcomes the User upon login,congratulates after a win )motivates and clearly communicates intended tasks ,procedures and respective rewards.
Design a robust UX and user journey map that makes it super easy to complete a task.
.
DESIGN PROCESS
I began the project with a user-centered approach in which was :
Empathise
Put yourself in the user's shoe.
Design Strategy
Empathy map
1
2
3
4
5
6
Define
Define problem
Product requirements
Constraints
Ideate
Explore various solutions,
analysis and research data
Design
UI Design
UI Components
Visual design ,icons images
Prototype
Interaction Design Micro interaction
Navigations
Testing
Usability testing
Accessibility testing
Heuristic evaluation
EMPATHY MAP
This process was done to define the target group with more clarity as well illustrate their specific needs and actions.Empathy mapping helped me gain more insights and perspective into their thoughts and feelings .
THINKS
Thinks accounting is difficult ,complex and boring.
Thinks hiring an in-house accountant is the only way out to a account for a small business' finances.
Thinks less expensive products are of less quality
SAYS
Finance and accounting is complex and combersome
Most accounting software are too generalized and and not Africa -friendly .
Most SaS businesses do not provide enough customer support after a user converts to a paying customer.
DOES
Hires an expensive accountant to keep their books
Uses MS excel and ledgers to manage their books.
Uses paper invoices and physical books to manage their finances.
FEELS
Over-burdened with business operations and accounting reports as well.
Service charge and transactional charges deducted by financial technology companies are high.
Their accounts and finance department staff are expensive to manage and maintain .
PAIN POINTS
Customers find accounting software complex and technical. Coupled with bad UI design ,navigating the software becomes a herculean task.
Customers have to go though long boring un-intuitive onboarding process
USER PERSONA
User persona data (domain targeted) includes :
Small and medium sized business owners.
Wants to automate and digitalize their business's accounting.
Wants to increase their business's earning potential.
Wants to be compliant with federal tax laws and avoid and penalties
STYLE GUIDE
Colours : Built (Blue black, Yellow)
Accounting simplified
Financial software
Typeface : Circular Std
ffffff
ffa800
092e58
IN-APP SCREENS
PROTOTYPING
COMPONENTS
COMPONENTS
COMPONENTS
COMPONENTS
ICONOGRAPHY
Click the button below to view prototype
OR
Copy and paste the link below in a browser
THANK YOU
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