Hi , I'm James Bedu-Addo

James is a seasoned product designer ,UX Engineer and Visual Designer passionate about crafting intuitive, visually engaging, and user-centered digital experiences. I transform ideas into functional, high-fidelity prototypes that align with both business goals and user needs. My skills & tools :

Figma
Adobe Creative Suite(Photoshop ,After Effects ,Premiere Pro ,illustrator)
React ,HTML, CSS, JavaScript
Autodesk Maya
Framer
Protopie
Creative Visual story telling

My Resume

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Experience

The journey

Freelance Product designer

Present

December 2022

Worked on various design projects, from concept development to final execution, ensuring client satisfaction.
Relu Spatial Web App: I single handedly design Relu Spatial, an advanced web AR platform equipped with Image tracking, Geo-location, and Spatial projection capabilities. This platform enables users to scan QR codes with their phones to project VR objects into the physical world, blending digital and real environments seamlessly. Users can also create and upload their AR projects for others to access and interact with, supporting a collaborative and immersive AR experience. My role involved creating intuitive interfaces to support the platform's complex
features while ensuring ease of use and engagement.
This Project has NDA signed

MEDCON App : I worked on MEDCON, a telemedicine and healthcare platform designed to enhance patient engagement and streamline healthcare services. The app’s structure includes:
- Dashboard: Offers an overview of upcoming appointments, notifications, and recent medical records, giving users a holistic view of their healthcare.
- Appointments: Empowers patients to book, view, reschedule, or cancel appointments, providing flexibility and control.
- Medical Records: Allows users to access their full medical history, test results, and prescriptions conveniently.
- Messaging: Facilitates secure communication with doctors, including an inbox, message composition, and real-time chats for more connected care.
- My Doctors: Enables users to search for healthcare providers, view doctor profiles, and make informed selections.
- Settings: Customizable options for notifications, account preferences, and more to create a personalized experience.
Throughout, my design approach emphasized accessibility, intuitive navigation, and responsive interface design to support efficient patient-provider interactions.
This Project has NDA signed

Bicycle Mall App:I designed an end-to-end Bicycle Mall App, creating a seamless experience for users to explore, learn about, and purchase bicycles.
The app offers an intuitive browsing interface, detailed bicycle profiles with specifications and reviews, educational content on bike care and types, and a streamlined purchasing flow. With a focus on user engagement and simplicity, I designed the app to cater to both new riders and experienced cyclists, making it easy for users to find their ideal bike and make informed decisions.

Product Designer

I developed custom visual design language and design guidelines based on google material design system and Apple human interface guidelines taking into consideration the ten(10) usability Heuristics and ten(10) principles of UX to ensure consistency and scalability.
I collaborated with different departments and teams including engineers, marketers ,and product managers to develop a new user onboarding customer journey ,user flows ,User Interface and high fidelity prototypes including micro interactions to help users easily migrate from other accounting softwares to the Built software by uploading their Cash and Bank balance ,custom data ,supplier data ,products and trial balance .
I conducted user research through interviews and surveys understand user needs, pain points, and behaviours to generate user personas and outline product requirements and features for the personas.
Developed the User Interface and prototyped from the ground up a high fidelity Budgeting app which was implemented as a feature to the Built Software.
Working closely with the development team I design and prototyped a high fidelity a user experience design and user interface that helps
paid users compare Income statements of their businesses between two different periods
In my bid to shorten customer journey map or steps to complete a task on the software ,I redesigned and prototyped a new invoicing feature .
Using Figma I created User interface and interactions, and visual - assets for the company’s website.

Brolly Super App: Led the end-to-end UI/UX design process for the Brolly Super App, from initial research and wireframes to high-fidelity UI and advanced prototyping. The app empowers Brolly customers to log in and manage their insurance policies, including viewing insurance statuses, renewing policies, and purchasing new insurance products. Additionally, the app features integrated functionalities for locating nearby repair shops, purchasing fuel from Brolly-partnered stations for fuel rebates, and managing claims, enabling users to easily track and initiate new claims or review past ones.
Fuel Rebates Software: Designed and structured the Fuel Rebates web application, which supports Brolly’s partner stations through a tiered dashboard system:
- Partner Dashboard: Developed for partners like Shell, VIVO Energy, and GOIL, providing insights into fuel quota purchases across stations, transaction history, and daily sales metrics.
- Station Administrator Dashboard: Facilitates daily sales monitoring and closing operations, specifically for Brolly station administrators to oversee and manage sales accuracy at their assigned locations.
- Fuel Attendant Dashboard: Allows fuel attendants to record and close daily sales, capturing cash and electronic transactions made with Brolly customers for accuracy and streamlined reporting.
Brolly Insurance "Get a Quote" Journey: Redefined the user journey and UI/UX design for Brolly’s online quote system, simplifying the insurance quote acquisition process for new users. Customers can now quickly generate quotes based on car model, year of registration, passenger capacity, and preferred coverage type (Comprehensive, Third Party, or Third Party Fire and Theft), creating a seamless and accessible experience.
New Brolly Website: Spearheaded the mobile and tablet resizing and optimization efforts, ensuring a responsive and user-friendly experience across all device types. Enhanced interactivity and prototyping on the website to facilitate an intuitive experience for all users.