KOSAM E - commerce App

My Role

Product Designer

UIUX Designer

Task

My task was to redesign the entire on-boarding experience and dashboard redesign to make easier, more intuitive AND visually engaging for users to on-board. The process focused on creating a modern user interface and a seamless user experience that simplified all complex workflows. This involved restructuring the information architecture and optimizing user flows.

Responsibilities

Wire framing

Visual Design

User Interface Design

User Experience Design

Micro interactions Design

High Fidelity Prototyping

Interaction Design

Tools

Project Duration

2 Weeks

Mock-Up Design

PROBLEM STATEMENT

Many small and medium-scale vendors struggle to reach customers online due to fragmented marketplaces, poor visibility, and complicated selling processes. Buyers also face challenges finding reliable sellers and transparent deals in one trusted platform. KOSAM aims to bridge this gap by creating a unified digital marketplace that simplifies buying and selling, enhances trust, and supports local business growth through a seamless, user-friendly experience.

Solutions

Seamless Onboarding – Simplifies user registration and vendor setup with guided steps and intuitive prompts.
Clear Navigation – Ensures users easily find products, services, and tools through a well-structured interface.
Responsive Design – Provides a consistent and accessible experience across mobile, tablet, and desktop devices.
Smart Search & Filters – Helps users quickly locate items or services with intelligent search and category filters.

Secure Payment Integration – Builds trust with users through transparent, safe, and easy checkout processes.
User Feedback System – Enables buyers and sellers to share reviews, improving trust and community engagement.
Real-Time Notifications – Keeps users updated on orders, messages, and offers without overwhelming them.
Personalized Dashboards – Gives both vendors and customers tailored overviews of sales, orders, and activities.
Visual Consistency – Enhances usability and brand recognition through consistent color, typography, and iconography.
Error Prevention & Recovery – Minimizes user frustration with clear alerts and easy correction paths when errors occur

Design Process

Test

Observe
Measure
Refine
Improve

I began with a User centered approach involving a mixture of the traditional method and the double diamond approach

Empathize

User Research

Survey

Define

Goals

Wants

Needs

Ideate

Brainstorm
Create
Visualize
Refine

Prototype

Design
Test
Iterate
Validate

EMPATHY MAP

I used an empathy map to understand the customer's needs, helping me design a solution that improves the already existing system.

THINKS

SAYS

DOES

FEELS

I need an easier way to sell my products and reach more customers.

Online marketplaces are too crowded and competitive.

Customers don’t trust new sellers easily.

Uploads products inconsistently due to poor app experiences.

Relies on word-of-mouth and social media to find customers.

Tries multiple apps but often abandons them due to complexity.

I just want a simple and fair way to grow my business online.

Most apps take too much commission or are hard to use.

Customers don’t see my store enough.

Frustrated by low sales despite great products.

Overwhelmed by managing multiple selling platforms.

Hopeful for a platform that truly supports local vendors.

PAIN POINTS

High Commissions – Sellers lose profit because platforms charge excessive transaction or listing fees.

Poor Visibility – Products get buried, making it hard for small vendors to attract customers.

Complex Interface – Complicated onboarding and navigation discourage consistent use.

USER PERSONAS

Adjoa – The Startup Retailer

Age: 24
Occupation: Small boutique owner
Goals: Grow her brand and manage multiple customer orders efficiently.
Frustrations: Poor customer insights and limited marketing tools on other platforms.
Needs: Integrated analytics, branding tools, and an organized order system.

Ama – The Local Vendor

Age: 32
Occupation: Handmade crafts seller
Goals: Increase online visibility and reach more customers without high costs.
Frustrations: Struggles with complex seller dashboards and high platform fees.
Needs: Easy product upload, fair pricing, and quick payment access.

Kwame – The Frequent Buyer

Age: 27
Occupation: Office worker
Goals: Find affordable, quality products from local sellers.
Frustrations: Hard to verify product authenticity and slow delivery.
Needs: Reliable reviews, simple checkout, and fast delivery updates.

Kojo – The Logistics Partner

Age: 35
Occupation: Delivery service manager
Goals: Connect with sellers easily and optimize delivery schedules.
Frustrations: Lack of communication between vendors and drivers.
Needs: Seamless order tracking, vendor coordination, and real-time notifications.