Father's Day Creative

Design Process

Test

Observe
Measure
Refine
Improve

I began with a User centered approach involving a mixture of the traditional method and the double diamond approach

Empathize

User Research

Survey

Define

Goals

Wants

Needs

Ideate

Brainstorm
Create
Visualize
Refine

Prototype

Design
Test
Iterate
Validate

EMPATHY MAP

I use an empathy map to understand church members’ and admins’ needs, helping me design a solution that improves worship, communication, and management.

THINKS

SAYS

DOES

FEELS

I wish everything events, updates, finances were in one place.

Communication between leaders and members should be more organized.

Tracking attendance and donations shouldn’t be so time-consuming.

Uses spreadsheets or WhatsApp for attendance and announcements.

Relies on calls and messages to coordinate with teams.

Experiments with different tools but struggles to integrate them.

We spend too much time on admin work instead of ministry.

We need a digital system that’s simple for everyone to use

It’d be great if I could see all church data in one dashboard

Frustrated by scattered systems and manual processes.

Hopeful for a tool that strengthens community engagement.

Overwhelmed managing large congregations or multiple branches.

PAIN POINTS

Complex Interfaces – Difficult for users to navigate.

Manual Processes – Too much time spent on data entry.

Low Engagement – Members feel disconnected from church activities.

USER PERSONAS

1. Pastor Emmanuel (Church Leader)

• Age: 45

• Goal: Manage church operations and monitor member growth easily.

• Needs: Simple dashboards for attendance, finances, and communication.

• Pain Point: Struggles to track member involvement and offerings manually.

Sarah Owusu (Church Secretary)

• Age: 32

• Goal: Handle church records, schedules, and communications efficiently.

• Needs: Easy tools for event planning, announcements, and data management.

• Pain Point: Current systems are slow and require repetitive manual entry.

Michael Mensah (Member)

• Age: 22

• Goal: Stay updated on church activities and contribute online.

• Needs: Mobile access to events, sermons, and online giving.

• Pain Point: Finds it hard to stay connected or informed outside service hours.

Deborah Tetteh (Finance Officer)

• Age: 38

• Goal: Manage church finances with accuracy and transparency.

• Needs: Secure systems for tracking tithes, offerings, and budgets.

• Pain Point: Manual bookkeeping makes reporting and audits stressful.

STYLE GUIDE

TYPEFACE : RUBIK

Empowering Churches to Grow, Connect, and Thrive.

COLOURS :

• Deep blue ,

• Turquoise

• Light green

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189ACA

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IN-APP SCREENS

PROTOTYPING

CUSTOM COMPONENTS

Click the button below to view prototype

THANK YOU